The Faster Than Normal Podcast.. June 16, 2021
Scott Monty on Public Speaking, The Post-Pandemic, Social Audio and ADHD in 2021
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Now to this week's episode, we hope you enjoy it! —— Today we visit with the man who single-handedly brought the automobile industry into the world of social media, and the founder of . Scott Monty was the 2nd person we ever interviewed on Faster Than Normal and he and I go back many, many years now. With a voice that can still melt butter, he’s continued to do great things and we’ll catch up today, but for starters: Scott Monty is a strategic communications & leadership coach and advisor who helps the C-suite embrace better communication with timeless and timely advice. A Fortune 10 leader whose background in classics positioned him to see through the shiny objects, Scott can drill down to understand the common human needs from throughout history that still drive us all. He was ranked by The Economist as #1 atop the list and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." Scott spent six years as an executive at Ford, where he helped turn the company around with an uncanny ability to merge technology with humanity. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy. He also has a another decade and a half of experience in communications and marketing agencies. Scott's clients have included companies such as Walmart, IBM, McDonalds, Coca-Cola, and Google. He is a trustee of the Detroit Symphony Orchestra, a past board member of the American Marketing Association, and has advised a number of tech companies. He writes the newsletter, to help leaders make sense of today with lessons from the past, and hosts the podcast. We’re happy he’s back to visit with us today. Enjoy! ---------- In this episode Peter and Scott discuss: 2:13 - Intro and welcome back Scott Monty!! (You can hear Peter’s with Scott ) Ref: Our Storytelling/Public Speaking 3:13 - What have you been doing Scott? Ref: Chameleon’s Collective 3:49 - So is all of your family back to “normal” now? 4:10 - What have you been doing to keep sane during the pandemic? How do you see public stages in the near future, do you see any of that coming back right away? 6:11 - On being in the current post-quarantine mode of how/when will it all be back to some sort of normalcy and getting not only remaining vigilant health-wise, but getting our brains OK with things going back to the way they were pre-pandemic. 7:30 - Let’s talk masks & vaxxs across the world 9:00 - On trying to stay sane during throughout the pandemic, and methods you’ve used to keep yourself and your mind busy. Ref: newsletter. All things Scott Monty here 12:41 – On social audio content. Tell us about where you see it going and your involvement in that arena. Ref: What is ? 14:21 - Where do you see social audio fitting into our future? (Large conferences vs. smaller but w/ extensions of virtual visits for after-conference discussions, breakout rooms, etc) 17:17 - If you’ve never been to a CES, or a Mobile World Congress show, it’s kinda an ADHD person’s dream! 19:14 - On avoiding home distraction. What do you do, what are your steps and advice on keeping focus when you keep getting interrupted, etc? 23:00 - Where can people find you? Website: Our Storytelling/Public Speaking course is at: and on the Socials: on Facebook and via Email: [email protected] 24:09 - “24:55 - Guys, as always, we are here for you and we love what the responses and the notes that we get from you. I got an email from someone just a couple of days ago, who said to me, let me see if I can find it, um, I probably can't of course, but I got an email from someone who said that they were just so incredibly thankful that of all the things that uh, and here it is. Okay. “Hey Peter, wanting to click you a message to say thank you. I don't know how I went through 24 years of my life not knowing I had ADHD, but listening to your new book and the podcast had me in tears. I knew I was different, never understood, why but I'm so excited to learn how to live my best life. Using my ADHD positively. I have an hour and a half to go, an hour and half into your book and can already tell it will be life-changing for me, thank you so much.” Guys, we get these all the time and they just, they never stopped making me happy. So please continue to shoot us a note. Tell us who you want to hear on the podcast, we’d love to know. Leave us a review on any of the places you get your podcasts, and if you can ever, if you ever need our help, I'm www.petershankman.com and you can reach out anytime via [email protected] or on all of the socials. You can also find us at 26:02 - Faster Than Normal Podcast info & credits TRANSCRIPT: — Hi guys. My name is Peter Shankman. I'm the host of Faster Than Normal. I want to thank you for listening, and I also want to tell you that if you've listened to this one, you probably listened to other episodes as well of Faster Than Normal. We are the number one ADHD podcast on the internet, and if you like us, you can sponsor an episode. Head over to - that's the band Shinedown, right? Tons and tons of interviews, and we keep bringing in new ones every week, so head over to grab an episode, make it yours, we'd love to have you, thanks for listening. Here's this week's episode, hope you enjoy it. — You're listening to the Faster Than Normal podcast where we know that having ADD or ADHD is a gift, not a curse. Each week we interview people from all around the globe from every walk of life, in every profession. From rock stars to CEOs, from teachers to politicians who have learned how to unlock the gifts of their ADD and ADHD diagnosis, and use it to their personal and professional advantage. To build businesses, to become millionaires, or to simply better their lives. And now, here's the host of the Faster Than Normal podcast, the man who attributes a lot of his success to his inability to sit still, Peter Shankman, Hi everyone, Peter Shankman welcome to Faster Than Normal. We were, we were… turning on the…. zoom and got a recording in progress, I thought, which I've never heard a sound never heard before…. that was interesting, but it is lovely to be back. And it is a Monday morning here in New York City, almost almost Memorial, that is the week before Memorial Day… so people start, uh at a hundred percent, and by Thursday they just don't give a shit anymore, and then they go into the long weekend and they come back and that's pretty much it for summer. So we should be, we should be good. So we'll see you guys in September. All right…. good show, anyway…. the person I have joining me today, I think it was my third or fourth interview back when Faster Than Normal first started, Scott Monty is an old, old friend. A great, great guy, I met him eons ago, about 400 years ago when he was working at Ford Motor Company, um, probably when I was still running heroin, uh, we stayed in touch. We've been friends ever since he is out on his own. Now he is a writer. He is a storyteller galore. He and I have put together a storytelling course. We launched several months ago, which has done really well. He does a bunch of things. He lives somewhere near Detroit. I believe has a really cool family, has a pension for bow ties and he wears them with aplomb. Except today he's not, but anyway, it is lovely to see you, Scott…. welcome back. Thank you, Peter. This call is being recorded just for your awareness. Oh, lovely, lovely to have you back. It's been a while since I've been here. Indeed. We've done some other stuff, but I haven't had you on a podcast in a while. What have you been doing, man? What's been going on? Oh, you know, the usual just living my best pandemic life. Um, you know, this, obviously the speaking business shifted quite a bit, uh, so I threw myself in the more consulting, but then that's been fine, um, I recently signed up with a, a collective of individual consultants called the Very very cool, so you're all back? The whole, family's all back, you're all set with that alright? No, every... everyone except the, uh, the seven year old, yes. Right. Yeah. I'm in the same boat. My eight year old is a, apparently no one cares about the, about the kids from age zero to age 12. But, um, hopefully at some point in the next several months, that will, that will happen. Absolutely. So what have you been doing to keep up yourself sane? I mean, you had a, almost as crazy travel schedule as I did back in the day. Um, have you seen any of that start to come back or have you seen anything come back in, in... on public stages? I mean, I did my first speech a couple weeks ago, what about you? Well, I was never quite as a travel weary as you, but I, you know, I, I probably spent at least a quarter to a third of my time on the road. And I mean, did you just at a certain point in your life, you just, you get a feel for it and it's like clockwork and when it stopped, it was really, really weird. Okay. The, the benefit for me is we, we have all sorts of routines here at home and the kids in particular needed to keep their school up, even though school was shut down. So, you know, there, there was a rhythm to every day. It wasn't completely random, so I think that helped. A great deal is having some sort of pattern, some sort of regular routine, uh, to go on. And now that they're back in school, you know, I drive them every morning. Uh, so it, you know, I get a chance to talk with them. I get a chance to unwind on the way home, listen to a couple of podcasts, so it's a nice rhythm and I'm having a real difficult time trying to imagine going back to the way things were back to... quote unquote... normal, before, because I think it's going to be really difficult to reclaim the world as it was, but we're not going to remain in this kind of limbo that we've been in over the past year, either. I think, I mean, there will be definitely a point where we say, okay, it's as normal as it's going to get. I mean, I was at the gym this morning and they've relaxed the mask rule, right? I mean, I was still wearing one, but they, there were, half the people there with no masks on, so I think, I mean, I think we're getting there. I was in, you know, (indistinguishable) last week or two weeks ago was in Texas, um, you know, fortunately, uh, the 300 people in the audience, no one was wearing a mask because, you know, I guess, you know, COVID never actually hit Texas, so that was good. But, um, it was a, uh, iIt was weird. It was weird to be in that, in that environment, and so I think that that two things have to happen is that, is that one, it has to be safe enough to do it, but the second thing, our brain has to be okay with that. It has to be okay with, you know, you don't realize 16 months, 18 months of hunkering down as it were. Um, it's kind of hard to fully open your eyes when they turn on that light. It really is, and for me, the first trip I went on after not having traveled for over a year, it was weird trying to pack…. for one, I'm like, I've lost my muscle memory, muscle atrophy, and I'm like, oh, okay. Do I have everything in my, in my toiletry kit? And have I packed enough underwear and all the rest, but, you get to the airport and it's kind of dystopian, you know, first of all, it's not as crowded as it usually is, you look around and everybody, alot, at that time, at least everybody was wearing masks and you're like, what hell hole have I just emerged from and into? And, and as we get back, as we gradually get back, we're going to see this mix. I don't think, uh, I don't think masks are completely going away. And you think you've traveled in Asia quite a bit, right? They... they've been wearing masks when they travel and when you see them in the airport all the time. Um, and to me, it's actually makes great sense because it's great hygiene. I haven't had a cold in the past year. I wonder why that is, you know? That’s the amazing thing that I've always said is America has no idea how unbelievably stupid it looks on the world stage, right? And the amount of times I've traveled to Asia in the past 15 years where everyone's wearing a mask to the point where they give them out at the hotels, right? And, and I remember in December of 2019, I was in Bangkok and I got sick. I got violently ill. I had been in Abu Dhabi and then came home for like two days to see my daughter and then flew right to Bangkok and just the travel has got me down and it was December of 19, and I walk into this hospital in Bangkok, um, uh, a phenomenal one of the top hospital in the world I walked in and I'm like, Hey, I think I just have some sort of, uh, bronchitis or something. They're like, oh, no problem, sir, to step right this way. But please put on this mask, right? And it was like the most normal thing in the world, right? And when you realize. I think the problem was that we, we made, uh, we made putting on the masks about helping others, we should have convinced people that it was about helping themselves. And then everyone would have worn one, right? If we just said, oh yeah, if you wear this mask, you know, people will think you have much more muscles and everyone, everyone would've worn it. Have you heard the latest thing with trying to get people vaccinated? The, uh, somebody from the CDC or one of the government agencies and doing a public call, said people who write that they have been vaccinated on their profiles are 14% more likely to match with a date on Tinder and match.com and these other services. Yet. It's just yet another reason I'm so glad I don't have to be on any of those dating sites. What have you been doing to stay sane? You know, for people like us who do a million different things, part of the way we stay sane is by doing a million different things. And for a lot of the time, I mean, you know, you and I, you and I combined it let's do a course together because, uh, what the hell else are we going to do, right? So what have you, what else have you been doing to stay sane and how has it been working? So being able to create something that, you know, we're both passionate about that we love that we're pretty good at and being able to share it with others, people, you know, just that, that brought me a lot of energy. Right? and, and, and focus, you know, because we knew there was something that we, there was a specific outcome we were going for and, and you, and I, you know, kind of pressuring each other on a, on a schedule and a timeframe, and, um, eventually getting a really nice course out, um, you know, I've been, I'm not a huge exercise fanatic uh, certainly not to the degree you are, but, um, I've been taking walks every day, particularly with my seven year old daughter. She loves to go out and explore, and we live in this wonderful little neighborhood where there's... there's parks and ponds and wildlife and everything, and, and she loves to walk the dog, so we go out and we make that part of the ritual, okay? Aside from that, like professionally, um, I've been creating a lot of content when I do newsletter, that comes out twice a week, once a, in the middle of the week for everyone, that's a free version, um, a Friday version that is just for subscribers, where they get extra content, uh, links and a recommended book and a recommended podcast, and then what I've been, I've been doing a couple of other things with audio, but before I get to that, I want to say, I, I always get these other ideas. You know, a lot of times when I'm out walking or when I'm doing other stuff, I have these ideas that I want to write about, but they don't fit into, the, the broader cadence of what I want in my newsletter, so I.... I created kind of a little branch off of the newsletter, so the newsletter again is called and I've created this other little branch off of it called You should, yeah…. Um, no, I mentioned audio. So what I've done with, uh, the public newsletters, I've, I've done an audio version of it. So I basically just read it, into the microphone and distribute that to my, subscribers, because there are some people that just prefer audio, they don't have time to read or they don't like reading, and I don't know if they put me on double speed or one and a half speed or whatever, so I sound like Alvin and the Chipmunks, but hey, whatever... you know, I'm giving people options to consume content the way they want to, and I like audio. I mean, I've been doing a lot of stuff with called Very cool. Tell me about, so let's talk about audio for a second. I, you know, so many people I've been on And so for me, for the ADHD side of me, it kind of drove me crazy. We're moving towards audio, there's definitely gonna be a part of social audio that will exist and continue to exist. I don't know if so many of the, of the, the apps that are out there now are gonna are going to survive. But, you know, I sorta think it's a step above podcasting, it's interactive, it's both ways. Um, but it really, you know, you come on, you have to do an hour on this thing. It really requires your attention, and I'm wondering, at what point people are just gonna sort of throw up their hands, and say okay, I can't do that, right? I can't give you, you know, right now, sure. It launched at the perfect time, what the hell else are we doing with our lives, right? We were sitting at home all day so of course I'll go and listen to a six….and getting bottled a six hour chat on audio why not? I don't have to go to the bed. I could be naked doing it, and I'm gonna have to, you know, put on pants. But I think that as we evolve, whether it's to doing more, getting outside more things like that, I think audio is going to have a place, but it's not going to be anywhere near as, Oh my God, everyone needs to write about now for the next 30 years type thing that it was. Where do you see it sort of eventually, uh, fitting in. Well, first of all, when you mentioned being in a exactly…. ….three minutes of what you were talking about and, and, you know, bright students like you and I um, know enough to be able to BS our way through and answer and sound like we know what we're talking about, even though we weren't listening. Um, you know, th th that, that happens all the time and, and your point is well-taken. and the live social audio platforms require attention. Look at the show we're on right now, is, is this really right for this audience? Well, look, here's, here's the deal. If you're really interested in something, you know, this, you get hyper-focused right, you, you dig down and it works really well. And when you don't have a lot of other distractions around you, particularly in a pandemic, um, it's perfect, but when we go back to a more, uh, where we approach a more normal kind of life, what we used to know, um, I think this we'll see a bit of a slide off, and we've already seen the adoption curve waning on All of these in-person events that we couldn't go to, where you see people up on stage where, whether it's a keynote or a fireside chat or a panel discussion, that's what I think there will be all kinds of applications coming out of in-person events, where you go, let's grab a clubhouse room together and discuss this further. I think that that, isn't it, because in the beginning you said, you know, it's replacing the conference, which we can’t go to, and then you said no, it’s replacing sort of the... after-conference events, and that's the part I agree with. I don't believe in any choice of the imagination does the, the, uh, conference world is going away. Um, it'll shift, but I'm losing my (indistinguishable) and I hope to God that it doesn't, because for people like us, you know, for those listening to the podcast, if you've never been to a huge event, like a It’s literally the perfect experience, so I don't see that going away, but I do see that our attention spans are going to have to be directed to other places when we can't get to all of you. I think that the concept of going to all of these conferences, right, is going to be put to the test. I don't think we're going to be in that many... as we used to be. I think there are going to be, you know, a couple that we still do every year, but I think the majority of them are going to be, um, are going to be either digital or virtual or in some cases audio. so I think that for people with brains like us, we're going to have to come up with a way to sort of understand and utilize those conferences or those, those audio rooms or those video rooms, wherever the presentation in the best way we can. I was talking to a company who's planning on doing a…. who's playing on doing virtual rooms at conferences, so you have a team of 200 people instead of sending 190 of them to the conference, you’ll send 10 of them to the conference and they will have their own virtual room where they can have meetings and bring in other people who can then meet with you back in your office in Detroit or LA or whatever…. virtual. So I think in alot of different ways that this is going to, this is going to evolve, but I do believe that audio, is one of the good benefits, is, is one of the good benefits. Um, what are you doing to avoid home distraction? Um, I mean, I saw just, even on the call, like at some point someone came into the room, I’m not sure If it was Katie, your wife, whatever, someone, someone barged in and, or you went on mute really fast. It's like, what, what are you doing to allow yourself those times when you’re like, when you have to write those are not.... small newsletters, those are like probably the longest newsletter. I don't subscribe to many long newsletters and is part of the longest newsletter I subscribe to. I remember it's like, it's a Curb Your Enthusiasm, as (indistinguishable) you have to write that you can't just sit down and do it again, you have to sit down and commit to that, right. 19:39 So what are you doing to avoid the distraction? Well, first of all, the, uh, the reason I went on mute is because my seven year old came in here to use the electric pencil sharpener, homeschooling, uh, and God bless my wife for, uh, being a teacher for the last year, um, I couldn't have done it and I couldn't have done this without her either. Right. So, I mean, you learn to live with it, you know? We make rules around here, you see the doors closed, then you don't come in. I've actually toyed with putting one of those neon on air signs. uh, up in the, I've got a transom over my, uh, my office door here, I was going to put a, a neon sign up there so people outside could see it. They don't care. They'll still barge in any way. So, uh, to a certain extent, you just kind of resign yourself to it, you know, OK, I need to live with this, um, but I find quiet times during the day when I know I won't be interrupted for me, uh, indelibly it's after everybody goes to bed, I do some of my best work at night, I'm kind of a night owl anyway, although I love mornings, I can be a morning person if I get to bed early enough. Um, so it's either getting up early before everyone is up. I don't like waking my wife up with my alarm if I get up early, um, or it's staying up late when everyone else is in bed. Um, every day on my calendar, I have carved out two hours of quiet time of writing time. Now whether I actually write or not, you know, I could spend two of those hours doing reading, and for me, reading is a really important part of writing because it inspires me in terms of the ideas I get the source material I quote, and it's like walking right, you, you, you remove yourself from the thing you're supposed to be focused on and you end up getting more inspired along the way, and then you just find the time to, to jot something down. I keep a notepad on me, or I put it in my One Notes on my phone, um, and I get back to it later when I can delve into it, right? No. I mean, that makes sense. I think as long as you have, I mean, for me, you know, uh, being a recent, newly, newly, recent dog owner, um, you know, the concept of taking him to the, to the dog run because it's New York City, I can't just let him off the leash anywhere, but I can take him to the dog, run a few blocks away and, and let him sort of, you know, go crazy, and, uh, I'll sit there with my, with my, uh, my phone or whatever, and I'll, I'll read or I'll even, I'll even dictate, you know, and get some ideas down and then come home and, and, and open the computer and write them down, so, no, definitely. Um, It's definitely, uh, it's produced new ways. I went to my, my office space the other day, you know, I kept an office, a Regis space, and I went there for the first time in like two months, right? And I had one whole piece of mail and, um, you know, but I was throwing stuff out because I'm getting rid of the space when...when the lease ends in July, and it was just like, I remember when I used to have to come here and that was the only place I could work, right? I couldn't because my kid was younger and now my kids at school all day, right? So I have at least from 9-3 to be able to get stuff done, um, and, and I'm finding that…. as travel starts to come back, now, I'm going to South Africa, June 1st and I have, or July 1st, (indistinguishable) I literally have a, a list of 14 things I want to write over the course of a 14hr non-stop flight from New York to (indistinguishable). And so I'm, I'm, I'm almost at the point where I'm putting stuff off, so that I will have nonstop, uh, time, so I'm, yeah, I'm excited. I'm excited for what's to come and hell, you know, saving $1600 bucks a month on an office space is not a bad thing, you know? Um, so you're still at um, you, as like like,myself, have a crypto coin, um, your coin is, uh, what is your coins name? Uh, So you can find Scott’s coin on Absolutely. Scott's coin like mine, and like the rest of the cryptocurrency world is currently on sale and incredibly working like a lot cheaper than ever will again, with any luck, and should be, and go... go grab some, some coins from anyone on the, on the Rally network, but, um, Scott. Thank you. I appreciate, I appreciate the time and guys, you should sign up for Scott's newsletters. It's one of the few newsletters that I actually take the time to read. It is... it is a well-worth, worthwhile read and it comes out a couple of times a week and he has a free version of papers and I subscribe to the papers and it was worth it, so Scott… as always a pleasure to have you on the podcast, man. It's good to have you back. And, uh, you are a shining example, like many of us that, that ADHD can benefit. One thing I love about Scott is that he's a shining example that ADHD can benefit you, and it doesn't… there are cases where you don't have to speak 400mph. Scott is one of the calmest and most pontificational, that's not a word, but I've made it speakers I've ever met in my life. You sit down and listen to him, it’s like you're listening to a graduation speech, uh, produced by someone who was raised in the Taurian Era, and it's just amazing. It's amazing to listen to you, Scott has a phenomenal speaking voice and a great storyteller, um, I'll put a link to the storytelling course in the, in the, in the, in the comments as well…. in the show notes as well, but Scott, thank you for taking the time, always a pleasure to talk to you. Thank you, Peter. And I think you and I are like the ying and yang to each other when it comes to ADHD because it's a great reminder, there is the inattentive type, and then there is the hyperactive type and both can be as debilitating as you allow them to be, but both can also be as foundational and constructive as you want them to be, if you know how to use your superpower. So thank you, Peter, for allowing me to use mine. A hundred percent ditto. Guys, as always, we are here for you and we love what, um, the responses and the notes that we get from you. I got an email from someone just a couple of days ago, who said to me, let me see if I can find it, um, I probably can't of course, but I got an email from someone who said that they were just so incredibly thankful that of all the things that uh, and here it is. Okay. Hey Peter, wanting to click you a message to say thank you. I don't know how I went through 24 years of my life not knowing I had ADHD, but listening to your new book and the podcast had me in tears. I knew I was different, never understood, why but I'm so excited to learn how to live my best life. Using my ADHD positively. I have an hour and a half to go, an hour and half into your book and can already tell it will be life-changing for me. Thank you so much. Guys, we get these all the time and they just, they never stopped making me happy. So, so please continue to shoot us a note. Tell us who you want to hear on the podcast, we’d love to know leave us a review on any of the places you get your podcasts. And if you can ever, if you ever need our help, I'm www.petershankman.com and you can reach out anytime at on Twitter and all of the other socials. We will see you next week as always, thank you for listening. We'll talk to you guys soon, stay safe. —— Credits: You've been listening to the Faster Than Normal podcast. We're available on iTunes, Stitcher and Google play and of course at www.FasterThanNormal.com I'm your host, Peter Shankman and you can find me at petershankman.com and @petershankman on all of the socials. If you like what you've heard, why not head over to your favorite podcast platform of choice and leave us a review, come more people who leave positive reviews, the more the podcast has shown, and the more people we can help understand that ADHD is a gift, not a curse. Opening and closing themes were composed and produced by who also produces this podcast, and the opening introduction was recorded by . Thank you so much for listening. We'll see you next week.